Moviefone Open Thread: Have You Really Like 'Paranormal Activity 3'?

Probably the most surprising story from the weekend wasn't the record-breaking box office of 'Paranormal Activity 3,' nor the idea the horror prequel-follow up is really a "game-changer" since it was more effective than its predecessor. (As Deadline's Nikki Finke appeared to forget in her own 'Parnormal Activity 3' analysis, 'Jackass three dimensional, 'Scary Movie 3' and 'Austin Forces 3' are third franchise films that exceeded the outlet grosses of individuals series' second records.) That which was surprising? That 'Parnormal Activity 3' gained only "C+" rating in the mostly hard to rely on-but-not-totally-useless Cinemascore. Translation: you actually did not love that one! Which boosts the question: why don't you? As evidenced by 'Drive,' poor Cinemascore rankings usually signify some type of marketing tomfoolery audiences expect one factor, they get another, after which react angrily towards the bait-and-switch throughout exit polling. When 'Drive' gained a "C-" grade from Cinemascore, it had been understandable (though not understandable enough to warrant a suit): the film was a workout in genre artsploitation rather than the raucous action audiences may have expected. Within the situation of 'Parnormal Activity 3,' however, the reduced score is surprising. In the end, the trailers and marketing demonstrated a movie which was similar in tone and elegance towards the previous two, and audiences were fine using the 'PA' mythology before. The somewhat-criticized second film ranked like a "B" on Cinemascore was 'Parnormal Activity 3' much worse? Are audiences really over this series regardless of the record-setting opening weekend amounts? Vital certainly hopes not. The studio is apparently already considering a 4th film. "I can not suppose we wouldn't create a # 4, and that i imagine [Vital Film Group leader] Adam Goodman today is taking into consideration the challenge," Vital mind of domestic distribution Don Harris told TheWrap on Sunday. "I am sure he's thinking, 'Now exactly what do I actually do?AInch Well, make a different one. The combined plan for the 3 'Paranormal Activity' films is simply over $8 million total. That's without marketing costs, but nonetheless: with almost $450 million in worldwide grosses these films are essentially a license to print money. As lengthy because the audiences are turning up in certain capacity -- even when the returns diminish for entry four and beyond -- the film's make sense financially. Obviously, whether future 'Paranormal Activity' sequels seem sensible for the pocketbook remains to appear. The ground is yours, dear Moviefone visitors: have you enjoy 'Paranormal Activity 3' and can you purchase a different one? [Photo: Vital] Follow Moviefone on Twitter Like Moviefone on Facebook RELATED